What is Demandware?
Demandware is a cloud-based ecommerce platform used by retailers and brands to build and manage online stores across all sales channels. It combines digital commerce, order management and predictive intelligence into a unified Commerce Cloud.
Key features of Demandware include:
- Cloud architecture that scales to support complex, high-volume sites
- APIs to integrate with existing backend systems
- Product information management (PIM) to centralize product data
- Promotions and personalized recommendations to boost conversion rates
- Order management with automation and distributed order capabilities
- Analytics and reporting on site traffic, sales, inventory and more
Demandware offers pre-built integrations with payment gateways, tax providers, warehouses and other critical commerce services. It uses a subscription-based pricing model that scales with customers' gross merchandise value.
Leading retailers using Demandware include L'Oreal, Toms, Ariat and DVF. It competes primarily with custom-developed ecommerce platforms as well as offerings like Oracle ATG and IBM WebSphere Commerce.