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Demandware

Demandware is an ecommerce software platform used by retailers and brands to build customizable, scalable online stores. It offers core commerce functionality like order management and a content management system out of the box.

What is Demandware?

Demandware is a cloud-based ecommerce platform used by retailers and brands to build and manage online stores across all sales channels. It combines digital commerce, order management and predictive intelligence into a unified Commerce Cloud.

Key features of Demandware include:

  • Cloud architecture that scales to support complex, high-volume sites
  • APIs to integrate with existing backend systems
  • Product information management (PIM) to centralize product data
  • Promotions and personalized recommendations to boost conversion rates
  • Order management with automation and distributed order capabilities
  • Analytics and reporting on site traffic, sales, inventory and more

Demandware offers pre-built integrations with payment gateways, tax providers, warehouses and other critical commerce services. It uses a subscription-based pricing model that scales with customers' gross merchandise value.

Leading retailers using Demandware include L'Oreal, Toms, Ariat and DVF. It competes primarily with custom-developed ecommerce platforms as well as offerings like Oracle ATG and IBM WebSphere Commerce.

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