Entonnoir
Entonnoir is an open-source customer data platform (CDP) designed to collect, analyze, and activate customer data. It provides marketers with a unified view of their customers for targeted marketing campaigns.
opensource
customer-data
marketing
Entonnoir: Open-Source CDP for Unified Customer View
Collect, analyze, and activate customer data with Entonnoir, an open-source customer data platform designed for targeted marketing campaigns and a unified customer view.
What is Entonnoir?
Entonnoir is an open-source customer data platform (CDP) designed to collect, analyze, and activate customer data across multiple touchpoints. It provides marketers with a unified, 360-degree view of their customers for targeted and personalized marketing campaigns.
Key features of Entonnoir include:
- Data collection from multiple online and offline sources like websites, mobile apps, CRM systems, email platforms, and more
- Profile stitching to create unified customer profiles with behavioral, transactional, and descriptive data
- Segmentation tools to divide customers into groups for targeted messaging
- Integration with marketing channels like email, websites, and ads for campaign activation
- Analytics dashboards to visualize and extract insights from customer data
- Consent and preference management tools to comply with regulations like GDPR and CCPA
As an open-source CDP, Entonnoir provides flexibility to customize the platform to specific business needs. It can be hosted on-premises or in the cloud. Overall, Entonnoir gives marketers the data foundation and activations tools required for omnichannel personalization and better customer experiences.
Entonnoir Features
Features
- Unified customer database
- Customer data collection
- Customer segmentation
- Customer analytics
- Customer engagement
Pricing
- Open Source
Pros
Open source and free
Flexible and customizable
Scalable
Integrates with other marketing tools
Cons
Requires technical expertise to set up and manage
Limited support compared to paid CDPs
Less out-of-the-box functionality than paid options
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