What is Facebook Local?
Facebook Local is a feature within the Facebook mobile app launched in 2021. It is designed to help users discover what is happening around them, get recommendations, and find information about local businesses.
When users open Facebook Local, they will see nearby events, restaurant recommendations, local offers and deals, posts from neighborhood groups they have joined, and more. The content is personalized based on the user's location, interests, and previous activity within Facebook.
Some key features and information about Facebook Local include:
- Uses location services to showcase happenings, places, and information relevant to where the user is currently located
- Personalized feed of local events, restaurant recommendations, local groups, nearby establishments, and more
- Ability to follow favorite local businesses to get updates, specials, events and more
- Allows users to discover local hidden gems and new neighborhood spots based on recommendations
- Interactive map shows points of interest like restaurants, cafes, bars, venues, stores, parks etc. near the user's location
- Controls allow users to adjust the distance and radius from their location for discovering local content
- Partnerships with data providers like Factual, TomTom, and Foursquare to power relevant recommendations
Overall, Facebook Local leverages Facebook's capabilities in personalization, discovery, and community to enhance users' real-world experiences within their local neighborhoods and communities.