Foodler

Foodler

Foodler is an online food ordering platform that partners with local restaurants to allow customers to order takeout or delivery directly from the restaurants' menus. Foodler operates in several major US cities and focuses on providing a seamless online ordering experience.
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food delivery ordering restaurants

Foodler: Online Food Ordering Platform

Online food ordering platform partnering with local restaurants for takeout & delivery, available in major US cities

What is Foodler?

Foodler is an online food ordering and delivery marketplace launched in 2010. It partners with local, independent restaurants in major US metropolitan areas to provide a platform where customers can browse menus and place delivery and takeout orders directly through the Foodler website or mobile apps.

Instead of employing its own delivery fleet, Foodler aggregates orders and sends them directly to the restaurants, which then deliver the food themselves. This helps keep costs low for partner restaurants. Foodler makes money by charging restaurants a commission on every order received through its platform.

Key features of Foodler include:

  • Menus for hundreds of local restaurants across 9 US cities available on one platform
  • Option for delivery where available or takeout
  • Real-time order tracking
  • Group ordering and scheduled ordering
  • Loyalty rewards program

Foodler focuses specifically on independent and local restaurants as opposed to large chains. It aims to help customers easily access food from their neighborhood favorites while providing restaurants with additional orders and expanded marketing reach. The company was acquired by Grubhub in 2017 but still operates under its own brand.

Foodler Features

Features

  1. Online ordering platform for takeout and delivery
  2. Partners with local restaurants to provide access to their menus
  3. Operates in several major US cities
  4. Focuses on providing a seamless online ordering experience
  5. Allows customers to order directly from restaurants' menus

Pricing

  • Subscription-Based

Pros

Convenient online ordering from local restaurants

Variety of restaurant options in supported cities

Streamlined ordering process

Reliable delivery services

Cons

Limited geographic coverage (only available in certain US cities)

Potential for higher prices or fees compared to ordering directly from restaurants

Reliance on third-party delivery services can impact reliability and timeliness


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