Gilt

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What is Gilt?

Gilt is an ecommerce website that specializes in offering discounted prices on designer apparel, accessories, home goods and more. It pioneered the concept of flash sales for premium merchandise online, allowing brands to sell excess inventory at substantial discounts without diminishing their brand image.

The company was founded in 2007 by entrepreneur Kevin P. Ryan and Alexis Maybank, with a focus on discounted luxury goods for women. It has since expanded its offerings to include merchandise for men, children, and the home, as well as local and travel experiences. Its business model is based on providing limited-time shopping events for members with exclusive access to the sales.

Gilt builds relationships with hundreds of recognized brands across industries to offer previous seasons' merchandise, sample collections, and made-for-outlet items at prices 60-70% off retail. It creates excitement and scarcity by revealing new sales every day and making them available for 36 hours only. This is designed to motivate shoppers to quickly browse and purchase coveted items before time runs out. Past brand partners have included Alexander McQueen, Theory, The North Face, Dyson and more.

While the company has evolved in recent years, they still maintain the central pillars of their brand: expertly curated sales of top name brands, substantial discounts compared to traditional retail pricing, limited availability to create urgency, and personalized recommendations and updates for members based on their browsing and purchase history.

Gilt Features

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