Gustaf
Gustaf is an open-source customer data platform (CDP) that focuses on consent and data governance. It allows you to build a unified customer profile, activate data across channels, and manage consent and permissions.
opensource
customer-data
consent
data-governance
customer-profile
data-activation
Gustaf: Open-Source Customer Data Platform
Gustaf is an open-source customer data platform (CDP) that focuses on consent and data governance. It allows you to build a unified customer profile, activate data across channels, and manage consent and permissions.
What is Gustaf?
Gustaf is an open-source customer data platform (CDP) designed to help companies manage customer data while respecting privacy. Here are some key things to know about Gustaf:
- Consent and permissions management - Gustaf allows you to easily capture consent from customers, store permissions in profiles, and integrate with systems to activate data based on permissions.
- Unified customer profiles - Build a single view of each customer by connecting data from multiple sources like your website, CRM, email tools, and more.
- Segmentation and activation - Use data collected in Gustaf to create segments and activate them across channels like email, web, mobile push, and more to deliver personalized experiences.
- Open source - Gustaf is open source software, so you get complete flexibility and control over your implementation. You can also help build and improve the product.
- Governance capabilities - Gustaf provides auditing, access controls, and other capabilities to help you govern and secure customer data.
Overall, Gustaf focuses on enabling consent-based customer data management for enterprise marketers and CX teams. Being open source allows for customization to your needs.
Gustaf Features
Features
- Unified customer profile
- Consent management
- Data activation
- Customer segmentation
- Analytics
Pricing
- Open Source
Pros
Open source and free
Strong focus on consent and data governance
Integrates with various data sources and marketing tools
Customizable and extensible
Cons
Limited documentation and support due to open source nature
Less out-of-the-box functionality than commercial CDPs
Requires technical resources to set up and manage
Official Links
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