Hype Machine

Hype Machine: Music Blog Aggregator

Music blog aggregator surfacing emerging new music, making music discovery easy before streaming services existed

What is Hype Machine?

Hype Machine is one of the original music discovery platforms on the web, launching in 2005 before streaming services like Spotify or Apple Music existed. It works by crawling thousands of music blogs and aggregating songs and artists getting mentioned and posted about by indie music bloggers and tastemakers.

In the 2000s, music blogs were very influential in determining emerging artists and songs that were gaining traction. Hype Machine tapped into this by indexing all these music blogs and letting users see a chart of the most talked about and shared new music across the blogosphere. This made discovering cool new music incredibly easy compared to scanning hundreds of blogs yourself.

It became an essential destination for anyone interested in finding rising talent in the indie music world. While streaming services now drive most music discovery, Hype Machine retains a loyal user base of hardcore music fans looking for the next big thing before it hits the mainstream.

As streaming has grown, Hype Machine has evolved to pull in songs getting shared across Twitter, YouTube, SoundCloud and more. It remains a go-to for discovering rising songs and artists often before they break out, especially in genres like electronic, indie pop and rap.

Hype Machine Features

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