Lean Launcher

Lean Launcher: Lean Startup Framework for Rapid Business Model Validation

Lean Launcher is a lean startup framework developed by Steve Blank to help startups rapidly validate their business models through customer discovery interviews and market research. It helps test key assumptions about a startup's product solution and identify potential customer segments before writing any code.

What is Lean Launcher?

Lean Launcher is a lean startup methodology and framework popularized by serial entrepreneur and educator Steve Blank. It is designed to help startups test their fundamental business hypotheses and build an iterative business model by getting 'out of the building' to gather real-world customer and industry feedback through a process called customer discovery.

The key principles of Lean Launcher include identifying your target customers and their problems, specifying your unique value proposition, defining the solutions and features you will build, identifying your go-to-market strategy, detailing the key activities that move your business model forward, considering the cost structure and specifying the revenue streams you expect to generate. By testing and refining these business model hypotheses through early customer engagement, a startup can adapt and evolve their concept quickly, without wasting years building the wrong product.

The framework uses the scientific method to turn entrepreneurial ideas into falsifiable business model hypotheses which are tested quantitatively through customer surveys and interviews. This data enables startups to make evidence-based decisions on how to pivot or proceed. Lean Launcher aims to increase entrepreneurial success and decrease failure rates through this structured customer development process before large amounts of coding and financial investment.

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