M1 Finance

M1 Finance

M1 Finance is an automated investing platform that offers free stock trading and portfolio management. It allows users to create custom portfolios with stocks and ETFs based on their preferences and investment goals.
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M1 Finance: Automated Investing Platform for Free Stock Trading and Portfolio Management

Automated investing platform offering free stock trading, portfolio management, and customizable portfolios with stocks and ETFs based on user preferences and investment goals.

What is M1 Finance?

M1 Finance is an automated investing platform founded in 2015 that offers free stock trading and portfolio management services. It uses a unique pie-based interface that allows users to create custom portfolios containing stocks and ETFs based on their investment goals, risk tolerance and personal preferences.

Some key features of M1 Finance include:

  • No trading commissions or account minimums
  • Ability to set target allocations for each slice of the portfolio pie and automatic rebalancing
  • Fractional share investing, allowing users to buy slices of expensive stocks
  • An intuitive mobile app with easy account management tools
  • FDIC insured cash balances up to $250,000
  • 1% APY on uninvested cash, much higher than traditional bank savings accounts

M1 Finance aims to simplify investing and make it more accessible for beginners. Its pie-based visual interface and automated portfolio management system helps users build diversified, personalized portfolios aligned with their financial goals. The lack of fees also makes it easy to start investing small amounts without high minimums or commissions.

M1 Finance Features

Features

  1. Automated investing
  2. Customizable portfolios
  3. Free stock trading
  4. Fractional share investing
  5. Dividend reinvesting
  6. Retirement accounts
  7. Mobile app

Pricing

  • Free
  • Freemium

Pros

No commissions or fees

Easy to use interface

Automated rebalancing

Low minimum balances

Great for beginners

Cons

Limited investment options

No advanced trading options

No cryptocurrency investing

No margin trading

Lacks some reporting features


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