Betterment

Betterment

Betterment is an automated investing platform that manages investors' portfolios by diversifying across stocks and bonds. It helps everyday people save time and invest wisely for the future.
Betterment image
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Betterment: Automated Investing Platform

Automated investing platform managing investors' portfolios by diversifying across stocks and bonds, helping everyday people save time and invest wisely for the future.

What is Betterment?

Betterment is an automated investing platform founded in 2008 that aims to make investing accessible and affordable for everyone. It uses technology to manage investors' portfolios so they don't have to actively pick stocks and bonds themselves.

Here's how it works: Users sign up for a Betterment account online and add money they want to invest. They answer questions about their financial goals, risk tolerance, and investment timelines. Based on their answers, Betterment builds them a diversified portfolio invested across up to 12 different asset classes, including U.S. and international stocks and bonds.

Betterment's algorithm handles portfolio management tasks that traditional investment advisors charge for, including: automatically rebalancing, dividend reinvesting, tax-loss harvesting, and more. There are no trading commissions or account minimums. Its easy-to-use interface helps beginners understand their investments.

By leveraging automation and smart technology, Betterment says it can offer professional money management and optimized portfolios at a fraction of the cost of traditional advisors - helping everyday people invest wisely for retirement, the future, and other financial goals.

Betterment Features

Features

  1. Automated portfolio management
  2. Tax-loss harvesting
  3. Fractional share investing
  4. Socially responsible investing options
  5. Retirement planning tools

Pricing

  • Subscription-Based

Pros

Easy set-up

Low fees

Automated rebalancing

Variety of account types

Cons

No control over specific investments

Higher minimum balance than some competitors

Limited customer service options


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