Wealthfront

Wealthfront

Wealthfront is an automated investment service and robo-advisor that uses algorithms and software to build and manage customized investment portfolios based on a client's financial situation and goals. It aims to provide long-term, tax-efficient investing at low fees.
Wealthfront image
roboadvisor portfolio-management tax-optimization

Wealthfront: Automated Investment Service & Robo-Advisor

Automated investment service using algorithms and software to build customized portfolios based on financial situation and goals, providing long-term, tax-efficient investing at low fees.

What is Wealthfront?

Wealthfront is an industry-leading automated investment service and robo-advisor founded in 2008. It uses sophisticated algorithms and software to build and manage customized investment portfolios tailored to each client's unique financial situation and goals.

Here are some key features of Wealthfront:

  • Automated investing powered by advanced software and strategies usually available only to the ultra-wealthy
  • Tax-loss harvesting to help boost after-tax returns
  • Portfolio lines of credit allowing clients to borrow against their investments
  • Socially responsible investing options to match values and priorities
  • Planning tools to model different financial scenarios like retirement, home buying, college savings, etc.
  • Low account minimums and fees compared to traditional investment managers
  • Oversight from financial experts to ensure responsible and productive financial strategies

In summary, Wealthfront utilizes the efficiencies of software and modern technology to deliver low-cost, tax-smart investment management tailored to each investor's personal financial life.

Wealthfront Features

Features

  1. Automated investment management
  2. Tax-loss harvesting
  3. Portfolio rebalancing
  4. Retirement planning tools
  5. Financial planning services
  6. FDIC-insured cash account

Pricing

  • Free
  • Subscription-Based

Pros

Low fees

Tax-efficient

Automated

Simple

Good for beginner investors

Cons

Limited investment options

No human advisor

Higher minimum balance than some competitors


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