E*TRADE

E*TRADE

E*TRADE is an online brokerage platform that allows users to trade stocks, options, ETFs, mutual funds, and bonds. It offers $0 trades, research tools, retirement planning resources, and both web and mobile trading platforms.
E*TRADE image
stocks options etfs mutual-funds bonds trading investing brokerage

E*TRADE: Online Brokerage Platform

Online brokerage platform for trading stocks, options, ETFs, mutual funds, and bonds with $0 trades, research tools, retirement planning resources, and web/mobile trading platforms.

What is E*TRADE?

E*TRADE is an online discount brokerage platform designed for self-directed investors. It allows users to trade a wide range of securities including stocks, options, exchange-traded funds (ETFs), mutual funds, and bonds without paying traditional broker commissions. E*TRADE aims to provide customers with an intuitive trading experience, robust research and analysis tools, educational resources, retirement planning guidance, and both web and mobile trading platforms.

Some key features and services offered by E*TRADE include:

  • $0 stock, ETF, and options trades - E*TRADE does not charge trading commissions which makes frequent trading affordable
  • Trading platforms - E*TRADE offers easy-to-use web, desktop, and mobile trading apps with streaming quotes and advanced charting
  • Stock screening and analysis tools - Investors have access to proprietary research reports from E*TRADE analysts along with customizable stock, ETF, and mutual fund screeners
  • Education and guidance - E*TRADE provides a large library of trading and investing educational resources including videos, articles, and live webinars for beginners to advanced traders
  • Retirement services - Customers can open various retirement accounts like IRAs and Rollover IRAs, receive guidance on plans, and manage their nest egg
  • Margin trading - Qualified investors can trade on margin allowing them to borrow money from E*TRADE to buy securities and amplify potential gains and losses

Overall, E*TRADE aims to provide active traders and long-term investors an optimal blend of low-cost trades, robust trading capabilities, and investing guidance and education.

E*TRADE Features

Features

  1. Online stock trading
  2. Options trading
  3. ETF trading
  4. Mutual fund trading
  5. Bonds trading
  6. $0 commission trades
  7. Market research tools
  8. Retirement planning resources
  9. Web trading platform
  10. Mobile trading apps

Pricing

  • Free
  • Subscription-Based

Pros

Low trading commissions

User-friendly platforms

Robust research and tools

Good customer service

Large mutual fund selection

No account minimums

Cons

Limited international trading

Higher margin rates than some competitors

Website can be slow during high-volume days

Limited cryptocurrency trading


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