Loyal3

Loyal3: Commission-Free Online Brokerage

Invest in IPOs and stocks without commission fees, democratizing access to large IPOs for individual investors.

What is Loyal3?

Loyal3 is an online brokerage platform founded in 2013 that allows individuals to invest in initial public offerings (IPOs) and buy stocks without paying any commissions. It aims to open up IPO investing, which has traditionally been dominated by large institutional investors, to ordinary retail investors.

One of the key features of Loyal3 is that it enables people to invest as little as $25 or $50 in popular upcoming IPOs, unlike most brokerages that require minimum investments of hundreds or thousands of dollars to participate in IPOs. Some of the major IPOs that have been available on Loyal3 include Facebook, Twitter, GoPro, and Shake Shack.

Apart from IPOs, Loyal3 also allows commission-free investing in over 1,000 publicly traded stocks. The platform is targeted towards beginning investors who want an easy way to enter the stock market or buy shares of their favorite brands.

All transactions on Loyal3 are commission-free as the company makes money through selling fractional shares of customer orders to third parties. The unique customer loyalty focus aims to make investing accessible, rewarding, and engaging for ordinary consumers.

Loyal3 Features

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