Mandrill
Mandrill is an email delivery platform that allows users to send high-volume transactional and marketing emails through a reliable infrastructure. It provides detailed analytics and reporting on emails sent.
email
marketing
analytics
reporting
Mandrill: Email Delivery Platform for High-Volume Transactional & Marketing Emails
Send reliable transactional and marketing emails with Mandrill's infrastructure, track detailed analytics, and report on email performance.
What is Mandrill?
Mandrill is a scalable and affordable email infrastructure service that allows users to send large volumes of email easily. It is developed and maintained by MailChimp. Some key features of Mandrill include:
- Reliable delivery infrastructure that can handle sending millions of emails per month
- Detailed email analytics like opens, clicks, unsubscribes etc.
- Tools to prevent emails from going to spam folders
- Flexible APIs and integration options with all major programming languages
- Automation features for setting up marketing workflows
- Dedicated IP addresses to protect sender reputation
- Scales along with your business needs
Mandrill is used by companies that need to send a lot of transactional emails like sign up confirmations, purchase receipts etc and also for marketing campaign emails like promotions announcements, newsletters etc. The detailed analytics provided by Mandrill allows businesses to optimize their email strategy over time.
Compared to self-hosting email servers, Mandrill reduces the complexity by taking care of infrastructure, deliverability and analytics. The pricing is pay-as-you-go based on monthly email volume. They also have a free tier for low volume use cases.
Mandrill Features
Features
- Email Delivery API
- Email Templates
- Email Analytics
- Email Scheduling
- A/B Testing
- Email Tagging & Segmentation
Pricing
- Freemium
- Pay-As-You-Go
Pros
Reliable delivery infrastructure
Detailed analytics & reporting
Flexible API integration
Robust email template editor
Affordable pricing
Cons
Limited free plan
No inbox placement guarantees
No email list management
Transactional emails only
Official Links
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