Open IAS Scoreboard

Open IAS Scoreboard: Open Source Analytics Tool

An open source analytics tool for measuring ad impressions and viewability rates, providing advertisers and publishers detailed metrics on ad performance across devices and platforms.

What is Open IAS Scoreboard?

Open IAS Scoreboard is an open-source analytics platform developed by Integral Ad Science (IAS) for measuring digital ad impressions and viewability. It allows both advertisers and publishers to access detailed performance metrics on their ad campaigns across devices, platforms, and websites.

Some key features of Open IAS Scoreboard include:

• Viewability tracking - measures whether ads are actually seen by users based on IAB standards
• Fraud protection - identifies and filters invalid traffic and impressions
• Brand safety - blocks ads from appearing on unsuitable or controversial content
• Reporting - provides impression level reports showing viewable and non-viewable rates
• Custom segmentation - view reports by geography, environment, device type etc.
• Free and open source - available on GitHub for anyone to use or contribute to

By providing transparency into the true value of ad inventory, Open IAS Scoreboard aims to build greater trust and efficiency in the digital advertising ecosystem. Both advertisers and publishers can optimize their ad strategies based on the viewability and analytics data provided.

Open IAS Scoreboard Features

Official Links