Open Site Explorer
Open Site Explorer is a free SEO tool by Moz that allows you to research a website's backlink profile and analyze competitors' links. It provides metrics like Domain Authority, Page Authority, and link metrics to assess sites' SEO performance.
seo
backlink-analysis
link-metrics
competitor-research
Open Site Explorer: Analyze Competitors' Backlinks & Assess SEO Performance
Open Site Explorer is a free SEO tool by Moz that allows you to research a website's backlink profile and analyze competitors' links. It provides metrics like Domain Authority, Page Authority, and link metrics to assess sites' SEO performance.
What is Open Site Explorer?
Open Site Explorer (OSE) is a free SEO tool offered by Moz that enables users to research the backlink profile and analyze competitors' links for any website. It serves as an alternative to Mozscape, Moz's paid backlink analysis tool.
Key features of Open Site Explorer include:
- Backlink data for any website - OSE provides metrics on the number of backlinks pointing to a site, including data on the linking root domains, Page Authority, spam score, etc.
- Competitor link analysis - The tool allows you to compare the backlinks of up to 5 competitor sites side-by-side and identify link building opportunities.
- Link intersect - You can easily find sites that link to both your site and a competitor's site.
- Top pages analysis - OSE reports on the top pages on a site ranked by URL rating, allowing you to optimize and improve the pages accruing the most links.
- Free to use - As opposed to Mozscape which requires a paid subscription, Open Site Explorer is completely free to use with no login required.
The main limitations of OSE compared to Mozscape is that it only provides data on the top 50 linking domains and 100 most recently discovered links. There are also search limits applied if not logged in. Still, it's an invaluable free resource for basic backlink analysis and SEO research.
Open Site Explorer Features
Features
- Backlink analysis
- Page authority metrics
- Link metrics
- Keyword research
- Site crawl
- Competitor analysis
Pricing
- Freemium
- Subscription-Based
Pros
Free basic access
Powerful backlink analysis
Helpful SEO metrics
Easy to use interface
Cons
Limited number of searches for free users
No keyword tracking
Lacks some competitor analysis features
Official Links
The Best Open Site Explorer Alternatives
Top Online Services and Seo Tools and other similar apps like Open Site Explorer
Here are some alternatives to Open Site Explorer:
Suggest an alternative ❐
Semrush
Semrush is an all-in-one digital marketing suite that offers a wide range of SEO and marketing tools to help businesses improve their online visibility and presence. Founded in 2008, it has become one of the most popular SEO software platforms with over 500,000 users across the globe.Some of the key...
Majestic SEO
Majestic SEO is a powerful web analytics platform used by SEO professionals, webmasters, and marketers to analyze backlinks and monitor website authority. It offers comprehensive backlink data to help understand a website's link profile, discover link building and partnership opportunities, identify toxic backlinks, track competitors, and much more.Some key features...
GuinRank
GuinRank is an open-source website ranking system that can be used as an alternative to Alexa Rank. It works by crawling the web and analyzing various signals to estimate the popularity and traffic of websites.Some of the key features of GuinRank include:More accurate rankings compared to Alexa - It uses...
SEO Tools Centre
SEO Tools Centre is a comprehensive free online software suite to help website owners, SEOs, and digital marketers analyze and improve the search engine visibility of their websites. It offers a wide range of professional yet easy-to-use SEO and marketing tools all accessible from a single dashboard.Key features include:Keyword research...
Surfer SEO
Surfer SEO is a comprehensive search engine optimization software designed to help website owners, SEO agencies, and digital marketing professionals boost their website traffic from search engines like Google. Some key features of Surfer SEO include:Keyword research - Find low competition keywords that align with your business to target.Backlink analysis...
Screpy
Screpy is an open-source web scraping framework for Python designed for simplicity and extensibility.It allows extracting structured data from websites using a simple API. Screpy handles JavaScript pages, caches responses, and supports exporting data to multiple formats like JSON, CSV, and Excel.Some key features of Screpy:Simple and intuitive API for...
Advanced Web Ranking
Advanced Web Ranking is a comprehensive SEO software suite designed to help website owners and digital marketers improve their site's search engine rankings and visibility. Some of the key features include:Keyword research - Discover high-potential keywords to target based on search volume, competition, and more.Backlink analysis - Identify both positive...
SEO Explorer
SEO Explorer is a comprehensive search engine optimization platform designed to help website owners, marketers, and agencies improve their site's visibility and ranking in search engines. Some key features include:Keyword research - Discover high-traffic, low-competition keywords to target based on search volume, CPC data, keyword difficulty scores, and more.Rank tracking...
Monsido
Monsido is a comprehensive web governance and web accessibility software solution designed to help organizations improve and optimize their website content. It performs automated scans of websites to detect issues and provide actionable suggestions to fix them in order to enhance web accessibility, security, quality, and compliance.Key features of Monsido...
LinkDiagnosis
LinkDiagnosis is a versatile website auditing and analysis software used for crawling sites to identify broken links, invalid HTML code, accessibility issues, page speed problems, and more. It provides SEO-focused reports on site structure, metadata, social sharing, and search visibility.Key features include:Detailed broken link reports showing status codes and last...
Nightwatch
Nightwatch is an end-to-end testing framework for web applications and websites, allowing automated testing of frontend user interfaces. It is built on top of Node.js and uses the Selenium WebDriver APIs internally to drive browsers in order to perform commands and assertions on DOM elements.Some key features of Nightwatch include:Easy...
SiteGuru
SiteGuru is a user experience analytics software designed to help website owners understand how visitors interact with their site. It works by tracking visitor behavior including clicks, scroll depth, page views, and form submissions. This allows SiteGuru to create playback session recordings, heatmaps, and funnel visualizations that reveal usability issues,...
