What is OpenBrand?
OpenBrand is an open-source brand management software solution designed to help companies consolidate, track, manage and measure their brands across markets, campaigns and channels. It provides a central hub to plan, execute and optimize branding strategies and initiatives.
Key features of OpenBrand include:
- Brand planning tools like roadmapping, budget allocation, calendar scheduling to strategize brands
- Digital Asset Management (DAM) to store, organize, share and distribute brand assets
- Campaign management and reporting to track performance across different campaigns and channels
- Brand analytics and dashboards to identify trends and derive actionable insights
- Role-based access controls and permissions
- Open API for custom integrations
- Cloud-based delivery or self-hosted on-premises options available
Overall, OpenBrand enables cross-functional brand teams to work collaboratively to build stronger, more measurable brands. With its open-source and customizable platform, it is a cost-effective alternative to proprietary brand management systems.