Ow.ly

Ow.ly: URL Shortener Service

Popular URL shortener service with custom shortened URLs, link analytics, and click tracking - find out more on Sugggest

What is Ow.ly?

Ow.ly is a URL shortener and link management platform owned and operated by Hootsuite. Launched in 2009, Ow.ly aims to help users shorten, share, track, and manage URLs with ease.

Some key features and capabilities of Ow.ly include:

• Shorten long URLs into condensed, branded links
• Choose custom words and phrases for the shortened URLs
• Integrates seamlessly with Hootsuite for social media URL shortening
• Link analytics to track clicks, locations, referrers and more
• Click tracking to see how many clicks each of your links is getting
• Link redirects allow changing the destination URL without having to redo shortened link
• Link groups help organize multiple URLs for easier reporting

Ow.ly is popular among social media marketers, bloggers, agencies and other professionals who regularly share web links. The service is free to sign up and use with some limitations, while paid plans provide more advanced analytics, tracking and custom branding.

Key reasons to use Ow.ly include convenience from shortened URLs, powerful link analytics, click tracking, advanced social media integration and customization options to tailor links to your brand.

Ow.ly Features

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