What is Parse.ly?
Parse.ly is a leading web analytics platform built specifically for publishers and media companies. It gives digital media teams access to detailed analytics on their website and content performance so they can optimize their strategy.
Key features of Parse.ly include:
- Content-level analytics - Track pageviews, unique visitors, engagement, recirculation, referrals etc. for every article.
- Audience analysis - Understand audience demographics, interests, referral sources etc.
- Intuitive dashboards - Visualize overall site trends as well as content metrics.
- API access - Integrate Parse.ly data into third-party platforms.
- Author analytics - Provide writers insights into their content's performance.
- Benchmarking - Compare site metrics to industry averages.
- Optimized for digital media - Made for analyzing publications rather than ecommerce or other sites.
In summary, Parse.ly gives granular analytics into a media property's content, audiences and business performance. Leading publishers and media brands use it optimize their website, editorial strategy and more.