Parse.ly
Parse.ly is a web analytics platform designed specifically for publishers and media companies. It provides detailed analytics on website traffic, user engagement, referrals, and content performance.
analytics
media
publishers
Parse.ly: Web Analytics for Publishers
Parse.ly is a web analytics platform designed specifically for publishers and media companies. It provides detailed analytics on website traffic, user engagement, referrals, and content performance.
What is Parse.ly?
Parse.ly is a leading web analytics platform built specifically for publishers and media companies. It gives digital media teams access to detailed analytics on their website and content performance so they can optimize their strategy.
Key features of Parse.ly include:
- Content-level analytics - Track pageviews, unique visitors, engagement, recirculation, referrals etc. for every article.
- Audience analysis - Understand audience demographics, interests, referral sources etc.
- Intuitive dashboards - Visualize overall site trends as well as content metrics.
- API access - Integrate Parse.ly data into third-party platforms.
- Author analytics - Provide writers insights into their content's performance.
- Benchmarking - Compare site metrics to industry averages.
- Optimized for digital media - Made for analyzing publications rather than ecommerce or other sites.
In summary, Parse.ly gives granular analytics into a media property's content, audiences and business performance. Leading publishers and media brands use it optimize their website, editorial strategy and more.
Parse.ly Features
Features
- Real-time analytics
- Content optimization
- Audience segmentation
- Multi-channel analytics
- API access
Pricing
- Subscription-Based
Pros
Detailed analytics and insights
Customizable dashboards
Integrates with many platforms
Helps optimize content
Robust API capabilities
Cons
Can be pricey for small sites
Setup and customization can be complex
Requires technical expertise to fully utilize
Limited support for non-publishers
Official Links
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