PixelServed

PixelServed

PixelServed is an open-source alternative to Google Analytics that respects user privacy. It is a self-hosted web analytics solution that collects usage data without storing personal information.

PixelServed: Self-Hosted Web Analytics Solutions

Open-source alternative to Google Analytics respecting user privacy, self-hosted web analytics solution collecting usage data without storing personal information.

What is PixelServed?

PixelServed is an open-source web analytics software that respects user privacy. It is designed as an alternative to Google Analytics and Matomo that gives website owners full control and ownership over their analytics data.

As a self-hosted solution, PixelServed gets installed on your own server, rather than relying on a third-party service. It tracks basic website usage statistics like page views, unique visitors, referrers without storing any personal data about your visitors.

Some key features of PixelServed:

  • Lightweight and fast - uses a single 1x1 tracking pixel
  • Easy to install and configure, with docker support
  • Tracks core metrics like pageviews, uniques, referrers, countries
  • Data stored locally in Postgres, allows full data ownership
  • Nice visual reports and dashboards
  • Open source and transparent code base

As a privacy-focused alternative to Google Analytics, PixelServed doesn't use cookies and doesn't collect or store any personal data about website visitors. The focus is on providing website owners with useful usage statistics to inform business decisions, not user profiling or surveillance.

With data protection regulations tightening worldwide, PixelServed offers an ethical, transparent web analytics option. For website owners concerned about user privacy, it delivers core statistics without compromising personal information.

PixelServed Features

Features

  1. Self-hosted web analytics
  2. Collects usage data without storing personal information
  3. Open source
  4. Customizable dashboards and reports
  5. Event tracking
  6. Pageview tracking
  7. Referrer tracking
  8. Works with most web frameworks

Pricing

  • Open Source
  • Self-Hosted

Pros

Respects user privacy

Full data ownership and control

Avoid third-party tracking

Customizable to specific needs

Free and open source

Cons

Requires technical expertise to set up and manage

Limited to web analytics only

Less out-of-box functionality than commercial options like Google Analytics

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