Plancto

Plancto: Digital Media Planning Software

Plancto is a digital media planning software that helps agencies and brands strategically plan campaigns across platforms like TV, radio, print, and digital. It streamlines workflow with intuitive UI and provides insights through budget allocation modeling and performance analytics.

What is Plancto?

Plancto is a robust yet intuitive media planning and buying software designed for agencies, brands, and media owners to strategize, simulate, analyze, and optimize multi-channel advertising campaigns all in one place.

Key features include:

• Intuitive and flexible UI to model campaign plans across TV, radio, print, digital, OOH, and more
• Built-in integrations with leading media monitoring and measurement partners
• Plan optimization based on budget splits, inventory availability, target audience, and KPIs
• Extensive reporting and analytics for performance insights and data-driven decisions
• APIs and plugins for seamless sync with external tools
• Unified platform for easy collaboration across teams and stakeholders

With Plancto's unique simulation capabilities, planning teams can easily create multiple campaign scenarios adjusting channel mix, tactics, budgets, and timeframes to uncover the optimal media mix that delivers on campaign KPIs. The software brings speed, efficiency and cohesion to the entire media planning workflow.

Plancto Features

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