Pressmo

Pressmo

Pressmo is a press release distribution software that allows users to create, publish, and track press releases. It has features like press release optimization, targeted media outreach, and release performance analytics.
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press-release distribution publishing analytics

Pressmo: Press Release Distribution Software

Pressmo is a press release distribution software that allows users to create, publish, and track press releases. It has features like press release optimization, targeted media outreach, and release performance analytics.

What is Pressmo?

Pressmo is a software designed specifically for distributing and managing press releases. It provides tools to craft professional-quality releases, target them to relevant journalists and publications, publish them through major wire services, and track their performance.

Key features of Pressmo include:

  • Press release creation wizard with SEO optimization recommendations to help write compelling headlines, meta descriptions, and content.
  • Targeted media database of journalists, bloggers, and editors to pitch releases to.
  • One-click distribution to major wire services like PR Newswire, Business Wire, etc.
  • Real-time analytics on press release views, clicks, pickups, social sharing and conversions.
  • Email marketing integration to convert press release readers into newsletter subscribers.
  • Scheduled press release publishing and automation tools.

With its focus specifically on press release distribution and PR-related features, Pressmo aims to provide a streamlined solution for PR professionals and marketers looking to improve their earned media strategy.

Pressmo Features

Features

  1. Create and publish press releases
  2. Targeted media outreach
  3. Press release optimization
  4. Release performance analytics

Pricing

  • Subscription-Based

Pros

Easy to use interface

Automates press release distribution

Provides analytics and tracking

Cons

Limited customization options

Can be expensive for large volumes

Media outreach is still manual


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