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SEO Tools

SEO tools are software and online services used by digital marketers, website owners, and SEO specialists to improve a website's search engine rankings, traffic, and visibility. Common features include keyword research, backlink analysis, site audits, rank tracking, and technical SEO optimizations.

What is SEO Tools?

SEO tools refer to various software applications and online services that are used by digital marketers, website owners, SEO specialists, and others to optimize websites and content to improve rankings, traffic, and visibility in search engines like Google.

There are many types of SEO tools on the market with different features and capabilities. Some common categories of SEO tools include:

  • Keyword research - Discover high-potential keywords and analyze monthly search volumes, competition, and more.
  • Backlink analysis - Identify link building opportunities and monitor backlinks pointing to your site.
  • Website audits - Crawl a site to identify on-page SEO issues that could be improved.
  • Rank tracking - Check keyword rankings in search engines and track ranking progress over time.
  • Technical SEO - Catch issues like crawl errors, broken links, page speed, and more.

Major benefits of using SEO tools include optimizing content for higher rankings, monitoring ranking progress, discovering new SEO opportunities, analyzing the competition, tracking important metrics, and diagnosing technical problems. This leads to increased organic traffic, more qualified leads and sales, and improved brand visibility online over time.

Popular all-in-one SEO software suites include Ahrefs, SEMrush, and Moz. There are also more specialized tools focused on specific functions like link building, rank tracking, site auditing, and keyword research.

The Best SEO Tools Alternatives

Top Apps like SEO Tools

SimilarWeb, Semrush, HubSpot, ahrefs, SEO PowerSuite, Linkbox, Google Search Console, LinkDeploy, Site Analyzer, SEO Tools Centre, Serpstat, Anstrex, SEOmator, Advanced Web Ranking, GetKeywords, Marketing Miner, Outreach.Buzz, WebCEO, SiteCurious, Adbeat, Fraudlogix, Seosyn, RankScanner are some alternatives to SEO Tools.

SimilarWeb

SimilarWeb is a popular website analytics platform used by over 200,000 companies to understand website traffic and digital marketing performance. It provides detailed analytics on traffic sources, geography, visitor demographics, engagement metrics, referring sites, organic and paid search data, and more for any website.Some key features of SimilarWeb include:Traffic...

Semrush

Semrush is an all-in-one digital marketing suite that offers a wide range of SEO and marketing tools to help businesses improve their online visibility and presence. Founded in 2008, it has become one of the most popular SEO software platforms with over 500,000 users across the globe.Some of the key features...

HubSpot

HubSpot is an all-in-one inbound marketing, sales, and customer service software. Features of HubSpot include:Blogging and content creation tools to create blog posts, ebooks, and other content that attracts and converts visitorsSEO tools like meta tag editors, sitemap generators, and automatic optimization for search enginesLanding page builder to quickly...

Ahrefs

Ahrefs is a comprehensive SEO platform that offers a robust set of tools to research a website's backlinks, analyze competitors, track keyword rankings, audit on-page SEO issues, and discover new opportunities.Some of the key features of Ahrefs include:Backlink analysis - Discover all the backlinks pointing to a domain...

SEO PowerSuite

SEO PowerSuite is a comprehensive SEO software platform developed by Link-Assistant. It consists of four main tools - Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant - that work together to help websites improve their search engine rankings and visibility.Rank Tracker allows you to track your website's keyword rankings...

Linkbox

Linkbox is a software designed for individuals and teams who need to manage, organize, and share links efficiently. It provides a central link library that allows users to:Easily capture and save links from across the webAdd descriptions and categorize links into customizable foldersAnnotate links with comments and tasksMonitor clicks...

Google Search Console

Google Search Console, formerly known as Google Webmaster Tools, is a free web service by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results. It allows webmasters to view key information about how Google bots crawl, index and display pages from their site...

LinkDeploy

LinkDeploy is a comprehensive link management and optimization platform designed to help businesses improve their internal website links and external backlinks.Key features include:Site-wide link auditing to identify broken links, redirect chains, and optimization opportunitiesAutomated link fixes including 404 corrections and redirect consolidationBacklink analysis to evaluate referral sources and anchor...

Site Analyzer

Site Analyzer is a user-friendly website analytics platform designed to help website owners, bloggers, marketers, and agencies better understand their website traffic and visitor behavior. Some key features include:Intuitive dashboards and reports providing actionable insights into website sessions, bounce rates, conversion funnels, top landing/exit pages, traffic sources, and...

SEO Tools Centre

SEO Tools Centre is a comprehensive free online software suite to help website owners, SEOs, and digital marketers analyze and improve the search engine visibility of their websites. It offers a wide range of professional yet easy-to-use SEO and marketing tools all accessible from a single dashboard.Key features include...

Serpstat

Serpstat is a robust competitive intelligence and SEO platform used by digital marketers and SEO professionals. It provides a suite of tools to track website rankings, analyze competitors, uncover keyword opportunities, monitor backlinks, and identify website visibility issues.Key features of Serpstat include:Rank tracking - Track keyword rankings for...

Anstrex

Anstrex is an open-source, freeware spreadsheet application and alternative to Microsoft Excel. Though not as fully featured, Anstrex provides core spreadsheet functionality on par with Excel, making it an attractive free option for basic to moderately advanced spreadsheet needs.At its foundation, Anstrex works like any spreadsheet application - providing...

SEOmator

SEOmator is a comprehensive SEO and content analysis software that helps website owners, marketers, and content creators optimize their web pages and content for better rankings and visibility in search engines.Key features of SEOmator include:SEO analysis - Checks pages for optimal title length, meta descriptions, headings usage, image...

Advanced Web Ranking

Advanced Web Ranking is a comprehensive SEO software suite designed to help website owners and digital marketers improve their site's search engine rankings and visibility. Some of the key features include:Keyword research - Discover high-potential keywords to target based on search volume, competition, and more.Backlink analysis - Identify...

GetKeywords

GetKeywords is a powerful keyword research and analysis software designed to help digital marketers, SEO professionals, PPC specialists, and content marketers find the best keywords to focus their efforts on. With GetKeywords, you can:Generate hundreds of highly-relevant, high-potential keyword suggestions for your businessSee monthly search volume data for keywords...

Marketing Miner

Marketing Miner is a comprehensive marketing analytics platform designed to help B2B companies measure, analyze, and optimize their marketing performance. Some key features of Marketing Miner include:Customizable dashboards and reports to track marketing KPIs like leads, conversions, revenue, and moreCampaign tracking to analyze the impact of individual marketing...

Outreach.Buzz

Outreach.Buzz is an outbound sales engagement platform designed to help businesses manage high-volume email outreach campaigns. Some key features include:Email Tracking - Outreach.Buzz tracks opens, clicks, replies, and other engagement metrics for each email sent through the platform.Lead Scoring - Automatically score and prioritize leads based...

WebCEO

WebCEO is a comprehensive SEO software suite designed to help website owners, SEO specialists, and digital marketing agencies optimize the content and technical foundation of websites to improve rankings and traffic.Key features of WebCEO include:Keyword research - Discover high-potential keywords using volume, competition, and relevancy data.Page optimization...

SiteCurious

SiteCurious is a powerful yet easy-to-use SEO analytics platform for small business owners and marketers looking to improve their website's search rankings and traffic. It provides detailed reports and tools to track website visibility, find new SEO opportunities, analyze competitors, and benchmark performance over time.Key features of SiteCurious include...

Adbeat

Adbeat is an advertising intelligence platform used by marketers to gain insights into competitor advertising campaigns across search, display, social, and more. Its key features include:Competitor ad tracking - Adbeat uses pattern recognition technology to identify and analyze competitor ads across platforms like Google, Facebook, Instagram, and over 2 million...

Fraudlogix

Fraudlogix is an advanced fraud prevention and detection software designed specifically for ecommerce merchants and payment service providers. It leverages artificial intelligence and machine learning algorithms to identify patterns, correlations, anomalies and data points indicative of fraudulent orders, customers and transactions in real-time.The software analyzes hundreds of data points...

Seosyn

Seosyn is an all-in-one SEO platform designed to help businesses and marketers improve their website's search engine visibility and ranking. It provides a suite of automated tools to streamline on-page optimization, keyword research, rank tracking, backlink monitoring, and SEO reporting.Key features of Seosyn include:On-page SEO - It analyzes...

RankScanner

RankScanner is a powerful SEO tool used for keyword ranking and position tracking, website auditing, backlink analysis, competitor intelligence, and other search engine optimization tasks. It enables digital marketers and SEO professionals to monitor and improve the search visibility and rankings of their websites.Key features of RankScanner include:Accurate...