What is SEO Tools?
SEO tools refer to various software applications and online services that are used by digital marketers, website owners, SEO specialists, and others to optimize websites and content to improve rankings, traffic, and visibility in search engines like Google.
There are many types of SEO tools on the market with different features and capabilities. Some common categories of SEO tools include:
- Keyword research - Discover high-potential keywords and analyze monthly search volumes, competition, and more.
- Backlink analysis - Identify link building opportunities and monitor backlinks pointing to your site.
- Website audits - Crawl a site to identify on-page SEO issues that could be improved.
- Rank tracking - Check keyword rankings in search engines and track ranking progress over time.
- Technical SEO - Catch issues like crawl errors, broken links, page speed, and more.
Major benefits of using SEO tools include optimizing content for higher rankings, monitoring ranking progress, discovering new SEO opportunities, analyzing the competition, tracking important metrics, and diagnosing technical problems. This leads to increased organic traffic, more qualified leads and sales, and improved brand visibility online over time.
Popular all-in-one SEO software suites include Ahrefs, SEMrush, and Moz. There are also more specialized tools focused on specific functions like link building, rank tracking, site auditing, and keyword research.
SimilarWeb, Semrush, HubSpot, ahrefs, SEO PowerSuite, Linkbox, Google Search Console, LinkDeploy, Site Analyzer, SEO Tools Centre, Serpstat, Anstrex, SEOmator, Advanced Web Ranking, GetKeywords, Marketing Miner, Outreach.Buzz, WebCEO, SiteCurious, Adbeat, Fraudlogix, Seosyn, RankScanner are some alternatives to SEO Tools.