A shrink url shortener is a tool that takes a long URL and shortens it into a compressed URL that redirects to the original link. This makes links easier to share, tweet, or remember.
A shrink url shortener is an online tool that takes a long, unwieldy URL and shortens it into a compressed URL consisting of just the domain name plus a short code. For example, it could turn a URL like "https://www.verylongwebsiteurlhere.com/page/subpage/otherpage" into something much shorter like "https://bitly.com/abc123".
The main purpose of a link shortener is to make long links easier to share on social media, fit into tweets with character limits, share via messaging, print in marketing materials, and more. The shortened URL redirect to the original long URL, so the user still lands on the correct webpage.
There are many popular free shrink url shorteners available today like Bitly, TinyURL, Ow.ly and more. They generally provide handy browser extensions, mobile apps, and APIs to easily shorten links. Some collect anonymous analytics on clicks as well. Advanced link shorteners have options to customize the shortened URLs, manage groups of links, see click reports, and more.
The main advantages of using a link shortening service are the simplified URLs that are easier to share, tweet, remember, and track. The downsides are that you have to rely on the shortener's reliability to maintain the redirects, and they may expire over time if not regularly used.
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