Smart Referer optimizes conversions by showing different landing page versions based on the referring site, helping websites handle various traffic sources.
Smart Referer is a software tool that website owners can use to show different landing page versions to visitors coming from different referring sites. It works by detecting the referring site (the site a visitor came from) and redirecting them to a customized landing page designed for that traffic source.
For example, visitors coming from Facebook might be shown a landing page with more social proof elements, while visitors coming from Google might be shown a landing page focused more on the website's products or services. This allows websites to optimize their landing pages for higher conversion rates from different traffic sources.
Key features of Smart Referer include:
Overall, Smart Referer is a versatile link cloaking and landing page optimization tool for websites looking to improve conversions across their traffic sources. It takes away the tedious work of manually changing landing pages and makes it easy to test and refine pages for each source of visitors.