What is SoFi Invest?
SoFi Invest is an online investment platform designed to make investing easy and accessible for everyone. It was launched by Social Finance, Inc. (SoFi), a personal finance company based in San Francisco.
Some key features of SoFi Invest include:
- Automated investing through SoFi Invest robo-advisor that builds and manages diversified portfolios based on your investment goals and risk tolerance with no trading fees
- Active trading through SoFi Active Invest allowing you to buy and sell stocks and ETFs commission-free
- Variety of investment account options including IRAs, personal investment accounts, trusts, and more with no account minimums
- Access to financial advisors for personalized guidance on investment strategies
- Ability to invest in stocks, ETFs, and cryptocurrencies commission-free
- User-friendly mobile app to manage your investments on the go
SoFi Invest aims to make investing accessible for new investors as well as convenient for experienced investors to manage their money. With automated investing, zero account fees, and personal advice, SoFi Invest strives to help people achieve their financial goals.