SoFi Invest

SoFi Invest

SoFi Invest is an online investment platform that offers automated investing, active trading, and financial advice services. Users can open various investment accounts like IRAs and invest in stocks, ETFs, and crypto with no account minimums or fees.
SoFi Invest image
investing stocks etfs cryptocurrency financial-planning

SoFi Invest: Automated Investing & Financial Advice

Online investment platform offering automated investing, active trading, and financial advice services, with various investment accounts and no account minimums or fees.

What is SoFi Invest?

SoFi Invest is an online investment platform designed to make investing easy and accessible for everyone. It was launched by Social Finance, Inc. (SoFi), a personal finance company based in San Francisco.

Some key features of SoFi Invest include:

  • Automated investing through SoFi Invest robo-advisor that builds and manages diversified portfolios based on your investment goals and risk tolerance with no trading fees
  • Active trading through SoFi Active Invest allowing you to buy and sell stocks and ETFs commission-free
  • Variety of investment account options including IRAs, personal investment accounts, trusts, and more with no account minimums
  • Access to financial advisors for personalized guidance on investment strategies
  • Ability to invest in stocks, ETFs, and cryptocurrencies commission-free
  • User-friendly mobile app to manage your investments on the go

SoFi Invest aims to make investing accessible for new investors as well as convenient for experienced investors to manage their money. With automated investing, zero account fees, and personal advice, SoFi Invest strives to help people achieve their financial goals.

SoFi Invest Features

Features

  1. Automated investing with no account minimums
  2. Active stock and ETF trading
  3. Cryptocurrency investing
  4. Financial planning services
  5. No trading commissions or account fees

Pricing

  • Free
  • Subscription-Based

Pros

Low cost investment options

Easy to use interface and automated tools

Access to financial advisors

Can open IRA accounts

No account minimums

Cons

Limited investment selection compared to full-service brokers

No brick-and-mortar locations

Cryptocurrency only available in select states


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