TagTower

TagTower

TagTower is a tag management system that allows you to organize, manage, and track tags across your website. It provides an intuitive interface to create tags, build rules, set up triggers, and deploy tags site-wide.
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TagTower: Intuitive Tag Management System

TagTower is a tag management system that allows you to organize, manage, and track tags across your website. It provides an intuitive interface to create tags, build rules, set up triggers, and deploy tags site-wide.

What is TagTower?

TagTower is a comprehensive tag management system (TMS) designed to help businesses take control of tags on their website or mobile app. It provides an intuitive user interface that allows you to:

  • Create and organize tags - Easily create various types of tags such as tracking pixels, marketing tags, or custom scripts.
  • Build rules and set up triggers - Use an interactive editor to build rules that determine when tags will fire on your site based on triggers like URL, page views, time on page, etc.
  • Preview and deploy site-wide - Preview how tags will function before deploying them site-wide with just a few clicks. Handle all your environments like production, staging, development, etc.
  • Analytics and reporting - Get insights into tag performance with detailed analytics and customizable reports.
  • User permissions and controls - Manage access and permissions for your team.
  • Integrations - Connect other tools like Google Analytics, Adobe Analytics, Segment, etc.
  • Enterprise level security - Bank level AES-265 encryption keeps your data secure.

Overall, TagTower provides a streamlined platform to take full control over all your tags. It reduces the headaches associated with traditional tag management solutions with an easy-to-use system tailored for businesses of all sizes.

TagTower Features

Features

  1. Centralized tag management
  2. Intuitive drag-and-drop interface
  3. Built-in tag templates
  4. Rules engine for tag deployment
  5. Real-time tag preview
  6. Version control and rollback
  7. Custom triggers and events
  8. Google Tag Manager integration
  9. Data layer management
  10. Tag reporting and analytics

Pricing

  • Free
  • Freemium
  • Subscription-Based

Pros

Easy to set up and use

Improves website performance

Enhances tag governance

Allows quick changes to tags

Integrates with major platforms

Good for managing analytics and marketing tags

Cons

Can get complex for larger implementations

Limited built-in integrations

Requires developer resources

Additional cost over manual tag management


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