Tapjoy

Tapjoy: Mobile Advertising Platform

Tapjoy is a mobile advertising platform that allows app developers to monetize their apps by rewarding users with in-app currency for engaging with advertisements and promotions.

What is Tapjoy?

Tapjoy is a mobile monetization and advertising platform that lets mobile app developers and publishers monetize their apps by rewarding users with in-app currency or rewards for engaging with advertisements, offers, and other promotions. Instead of relying solely on in-app purchases or disruptive ads, Tapjoy provides an alternative solution that creates a value exchange between the user, developer, and advertiser.

Here's how it works: developers integrate the Tapjoy SDK into their apps, which allows them to reward users with coins, gems, lives or other in-app currency for completing activities like watching videos, taking surveys, downloading apps, and more. In exchange, Tapjoy connects its vast network of advertisers who want to acquire new users. It's a win-win-win for the user who earns rewards, developer who monetizes, and advertiser who gets a new user.

Over 500K mobile apps use Tapjoy to increase monetization and retention. Key benefits include increased user engagement and retention, maximized ad revenue without disrupting experience, and reduced dependency on in-app purchases. Top apps using Tapjoy include Coin Master, Kim Kardashian: Hollywood, Lords Mobile, and many more gaming and entertainment apps.

Tapjoy Features

Official Links