What is TargetVideo?
TargetVideo is a video retargeting and remarketing platform designed to help advertisers reconnect with website visitors through targeted video ad campaigns. It works by installing a tracking pixel on your website which monitors visitor behavior. Using artificial intelligence, TargetVideo determines which visitors are most likely to convert to customers based on factors like pages visited, time on site, and interaction with calls-to-action.
Once TargetVideo has built custom audiences based on your highest-converting visitors, it allows you to reach these audiences across channels like Facebook, YouTube, Instagram, Twitter and more with relevant video ads. These ads remind audiences about products or services they previously showed interest in on your website, with the goal of driving them back to complete their purchase or other conversion event.
Key features of TargetVideo include:
- Visitor tracking and custom audience creation powered by AI
- Video retargeting across top social and video platforms
- Audience segmentation tools
- Sequence-based video remarketing campaigns
- Audience lookalike modeling
- Pixel-level integration and optimization
- In-depth analytics on video campaign performance
For advertisers looking for self-serve video remarketing, TargetVideo provides comprehensive capabilities scaled for small to large businesses. Its artificial intelligence aims to serve video ads to each visitor that are highly relevant and likely to convert based on their previous site behavior and interests.