What is Tata CLiQ?
Tata CLiQ is an Indian e-commerce marketplace owned and operated by Tata Unistore Limited, which is a subsidiary of the Tata Group conglomerate. It was launched in May 2016 as an online retail platform bringing together products and services from various Tata Group companies.
Tata CLiQ offers a wide range of products across categories such as electronics, fashion, appliances, footwear, books, and more. Some of the major Tata brands available on Tata CLiQ include Titan, Tanishq, Westside, Starbazar, Croma, and Tata Starbucks. The marketplace also offers products from other partner brands and sellers.
The website and apps provide features like easy product searches, user-friendly categorization and filters, personalized recommendations, multiple payment options, and seamless delivery and returns. Key value propositions include authentic and quality products, competitive pricing, trust in the Tata brand name, and omnichannel shopping experience.
As part of the Tata Group, Tata CLiQ adheres to ethical business practices and aims to provide satisfactory customer service. Over the years since its launch, Tata CLiQ has gradually expanded its product portfolio, brand partnerships as well as geographical reach to grow its share in India's booming e-commerce industry.