What is Trackkun?

Trackkun is an AI-powered customer analytics platform used by product teams, marketing teams, and customer success managers to understand customer behavior and improve products, services, and marketing.

It automatically tracks every customer interaction across web, mobile, and other digital channels and surfaces insights to help teams understand how customers use their product, where they face issues, and what causes them to convert, adopt product features, renew, or churn.

Key capabilities include:

• Session recording to see exactly how customers use a product
• Funnels and paths analysis to understand major conversion bottlenecks
• Feature usage analytics to prioritize product investments
• Surveys and NPS to measure customer satisfaction
• Churn analysis to identify at-risk customers
• Segmentation to compare behavior across customer cohorts
• Notifications and workflow integrations

Overall, Trackkun provides product, marketing, and customer success teams with the customer intelligence they need to build better products, target the right customers, and improve retention.

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