TrackMap

TrackMap

TrackMap is a user-friendly web analytics software designed specifically for small businesses to track customer behavior and user activity on their websites. It features customizable dashboards, goal tracking, and in-depth reporting.
TrackMap image
analytics tracking reporting dashboard

TrackMap: User-Friendly Web Analytics Software

TrackMap is a user-friendly web analytics software designed specifically for small businesses to track customer behavior and user activity on their websites. It features customizable dashboards, goal tracking, and in-depth reporting.

What is TrackMap?

TrackMap is a web analytics software aimed primarily at small business owners who want deep insights into customer behavior on their websites and stores. It comes with an intuitive, easy-to-use interface that allows users to set up customized dashboards showing key metrics like traffic sources, top pages, goal conversions, ecommerce transactions, and more.

Key features include:

  • Customizable dashboards showing all important website metrics
  • In-depth reporting on traffic sources, landing pages, conversions, etc.
  • Goal and funnel tracking to see how well marketing campaigns convert
  • Ecommerce tracking for online stores and shopping carts
  • Comprehensive real-time view of all visitor activity
  • User behavior tracking to understand customer journeys
  • Custom event and conversion tracking
  • Support for unlimited users and websites

TrackMap is designed to provide SMBs with enterprise-level web analytics capabilities without the complexity. Its flexible pricing plans make it easy for small sites to get started. Also offers a forever-free plan for one website. Known for its excellent and responsive customer support.

TrackMap Features

Features

  1. Customizable dashboards
  2. Goal tracking
  3. In-depth reporting
  4. User behavior analytics
  5. Real-time analytics
  6. Heatmaps
  7. A/B testing
  8. Funnel analysis

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to use interface

Affordable pricing

Good for small businesses

Detailed analytics and reports

Customizable dashboards

Good customer support

Cons

Limited features compared to enterprise tools

No mobile app

Can be complex for beginners

Lacks some advanced analytics features


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