Veriphone

Veriphone

Veriphone is a call tracking and analytics platform designed for small businesses. It provides insights into calls, texts, forms, and other interactions on websites and mobile apps.
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call-tracking analytics insights

Veriphone: Call Tracking & Analytics

Small business call tracking and analytics platform providing insights into calls, texts, forms, and website/app interactions

What is Veriphone?

Veriphone is a call tracking and analytics software designed for small and medium-sized businesses. It enables users to track phone calls, SMS, web forms, and other interactions from websites, social media, Google Ads, and more. Key features include:

  • Call tracking - Track number of calls, duration, recordings, locations, etc. Integrates with existing phone systems.
  • Analytics - Visual reports and dashboards for call volume, conversions, return on ad spend, and more.
  • Lead management - Tag and distribute leads to sales teams. Set notifications and reminders.
  • Forms and surveys - Create web forms to capture leads. Send survey forms via text message.
  • Team collaboration - Share reports and insights with team members.

Veriphone aims to provide easy-to-use yet powerful call analytics to small business owners and marketers. It has customizable reporting, real-time alerting, Zapier integration, and focused support to users. It competes with names like CallRail, CallTrackingMetrics, and RingDNA in the SMB space.

Veriphone Features

Features

  1. Call tracking
  2. Call analytics
  3. Lead tracking
  4. Form analytics
  5. Real-time call notifications
  6. Call recording
  7. Customizable call flows
  8. IVR menus
  9. Voicemail drops
  10. SMS tracking
  11. SMS keywords
  12. Multi-channel analytics
  13. Custom reporting
  14. Data exports
  15. Integrations with CRMs, marketing automation, etc

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to set up and use

Affordable pricing

Good for small businesses

Good feature set for the price

Good customer support

Intuitive interface

Real-time call notifications

Call recording capability

Multiple integration options

Cons

Lacks some advanced call center features

Mobile app could be better

Limited customization options

Might not scale well for larger businesses


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