What is VerticalResponse Email Marketing?
VerticalResponse is a cloud-based email marketing platform designed for small and medium-sized businesses. It allows users to create professional-looking email newsletters, capture leads with sign-up forms, segment contacts, automate campaigns, and track results.
Key features include:
- Hundreds of customizable email newsletter templates
- Tools to easily build and manage contact lists
- Point-and-click editor to craft campaign content
- A/B testing for subject lines and content
- Automation based on user actions and behaviors
- Advanced analytics on opens, clicks, shares, and unsubscribes
- Integration with leading CRM, ecommerce, and marketing tools
VerticalResponse aims to provide an intuitive yet feature-rich email marketing solution for companies to engage audiences and drive growth. It competes against platforms like MailChimp, Constant Contact, Campaign Monitor, and SendinBlue in the small business email marketing space.