YouGov

YouGov: Market Research & Data Analytics

International Internet-based market research and data analytics firm specializing in survey research, data analysis, and market intelligence reports based on opinion polling and behavioral data.

What is YouGov?

YouGov is an international Internet-based market research and data analytics firm founded in 2000 by Stephan Shakespeare and Nadhim Zahawi. Headquartered in London, England, YouGov has affiliates in the United States, Germany, Denmark, France, Middle East, India and Asia Pacific.

YouGov specializes in survey research, data analysis, and market intelligence reports based on opinion polling, focus groups, and behavioral data. Clients include media, governments and businesses of all sizes. YouGov polls and reports are used to understand public opinion, consumer behavior, brand health, and current affairs.

YouGov uses a proprietary panel of over 9 million registered members worldwide to conduct surveys online. These panel members have opted in and receive points-based incentives to participate in YouGov's market research. The company is known for providing interactive reports and customizable data tools, helping clients to identify trends, gauge sentiment, and obtain market insights.

In addition to public polling, YouGov conducts custom and syndicated research on consumer goods, finance, technology, telecommunications, media and entertainment. Operating in 25 countries, YouGov has one of the world's largest global polling networks. The company also invests heavily in data science to accurately model survey responses and human behavior.

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