YouNow allows users to broadcast live to viewers with features like chat, viewer voting polls, and virtual gifts for an interactive experience.
YouNow is a popular live streaming platform launched in 2011 that enables users to broadcast live video of themselves to viewers across the world. It offers features that make live broadcasting interactive, such as real-time chat with viewers, viewer voting on opinion-based polls, and the ability for viewers to purchase and gift virtual coins or emoji to broadcasters.
YouNow has a community aspect as well - users can follow favorite broadcasters, comment and interact not just during live shows but also on profile pages. Broadcasters build their follower base and reputation over time. While anyone can view broadcasts without an account, a free account is necessary to interact or broadcast. YouNow operates on an freemium model - most features are free, but virtual gifts that are gifted by viewers during broadcasts are monetized and shared between the platform and broadcaster.
Unlike pre-recorded video sharing platforms, YouNow offers an experience that feels more real with unedited, completely live broadcasts. This creates a different kind of connection between broadcaster and audience. Popular use cases span performances, discussions, tutorials, gaming sessions and even day-in-the-life type of casual broadcasts. Over time, many YouNow broadcasters have built large, dedicated follower bases.
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