Funnelytics vs Matomo

Funnelytics

Description: Funnelytics is a marketing analytics software that helps businesses track customer journeys and analyze conversion funnels. It provides insights into where customers are dropping off in the sales process so marketers can optimize their campaigns.

Type: software

Matomo

Description: Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Type: software

Pricing: Open Source

Funnelytics Features

• Funnel Visualization
• Conversion Tracking
• Funnel Analytics
• User Segmentation
• A/B Testing
• Heatmaps
• Integrations with Popular Marketing Tools

Matomo Features

• Real-time analytics
• Customizable dashboards
• Goal and funnel tracking
• Heatmaps
• A/B testing
• Custom segments
• API access
• Plugin ecosystem

Funnelytics

• Not listed

Matomo

• Open Source