Google AdWords vs Leanplum

Google AdWords

Description: Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.

Type: software

Leanplum

Description: Leanplum is a mobile marketing automation platform that helps companies improve user engagement and retention through targeted push notifications, in-app messages, and predictive analytics. Its features include A/B testing, segmentation, automation and personalized messaging.

Type: software

Google AdWords Features

• Keyword targeting
• Location targeting
• Device targeting
• Remarketing
• Ad extensions
• Split testing
• Automated bidding
• Analytics and reporting

Leanplum Features

• A/B Testing
• Segmentation
• Automation
• Personalized Messaging
• Push Notifications
• In-App Messaging
• Predictive Analytics