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Google Analytics vs Visual Website Optimizer

A side-by-side look at Google Analytics and Visual Website Optimizer. For an in-depth review of either product, follow the links below.

Google Analytics

Google Analytics

Online Services

Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

web-analyticstraffic-trackingbehavior-analytics
Visual Website Optimizer

Visual Website Optimizer

Business & Commerce

Visual Website Optimizer is an A/B testing and conversion rate optimization software that allows you to test changes to your website to increase conversions. It makes it easy to set up A/B and multivariate tests without coding.

ab-testingconversion-optimizationwebsite-testing