Heap CRM vs Mautic

Struggling to choose between Heap CRM and Mautic? Both products offer unique advantages, making it a tough decision.

Heap CRM is a Business & Commerce solution with tags like user-behavior-analytics, customer-relationship-management, website-analytics, mobile-analytics, user-flow-analysis, funnel-analysis, retention-analysis.

It boasts features such as User behavior analytics, Session recording, Funnel analysis, Retention tracking, Custom events, Integration with marketing platforms and pros including Powerful analytics and insights, Easy to implement and use, Great for optimizing user experience, Helps understand customer journeys, Improves marketing and sales efforts.

On the other hand, Mautic is a Business & Commerce product tagged with marketing, automation, lead-tracking, campaigns, analytics.

Its standout features include Lead nurturing through automated campaigns, Lead scoring and contact segmentation, Landing page and form builder, Multi-channel marketing with emails, web push, SMS, social media etc, Integration with CRMs like Salesforce, Dynamics, SugarCRM etc, Open source and self hosted, Drag and drop campaign builder, A/B testing for emails and landing pages, Contact timeline and activity feed, Reporting and analytics, and it shines with pros like Free and open source, Flexible and customizable, Great for small businesses and startups, Easy to use drag and drop interface, Integrates with many tools and CRMs, Self-hosted option for better data control.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Heap CRM

Heap CRM

Heap CRM is a user behavior analytics and customer relationship management platform that helps companies understand user actions on websites and mobile apps. It automatically captures every user action and allows you to analyze user flows, funnel performance, retention and more.

Categories:
Business & Commerce Crm
user-behavior-analytics customer-relationship-management website-analytics mobile-analytics user-flow-analysis funnel-analysis retention-analysis

Heap CRM Features

  1. User behavior analytics
  2. Session recording
  3. Funnel analysis
  4. Retention tracking
  5. Custom events
  6. Integration with marketing platforms

Pricing

  • Freemium
  • Subscription-Based

Pros

Powerful analytics and insights

Easy to implement and use

Great for optimizing user experience

Helps understand customer journeys

Improves marketing and sales efforts

Cons

Can get expensive for larger businesses

Session recordings may raise privacy concerns

Steep learning curve for advanced features

Requires technical expertise to set up

Mautic

Mautic

Mautic is an open source marketing automation software that helps companies nurture leads through personalized campaigns and improve conversion rates. It allows you to track website visitors, segment contacts, automate marketing workflows, and analyze the effectiveness of campaigns.

Categories:
Business & Commerce Marketing Automation
marketing automation lead-tracking campaigns analytics

Mautic Features

  1. Lead nurturing through automated campaigns
  2. Lead scoring and contact segmentation
  3. Landing page and form builder
  4. Multi-channel marketing with emails, web push, SMS, social media etc
  5. Integration with CRMs like Salesforce, Dynamics, SugarCRM etc
  6. Open source and self hosted
  7. Drag and drop campaign builder
  8. A/B testing for emails and landing pages
  9. Contact timeline and activity feed
  10. Reporting and analytics

Pricing

  • Open Source
  • Self Hosted

Pros

Free and open source

Flexible and customizable

Great for small businesses and startups

Easy to use drag and drop interface

Integrates with many tools and CRMs

Self-hosted option for better data control

Cons

Steep learning curve

Limited native integrations compared to paid tools

Lacks some advanced features like predictive lead scoring

Can be resource intensive to self-host and maintain