Totango vs Salesforce

Struggling to choose between Totango and Salesforce? Both products offer unique advantages, making it a tough decision.

Totango is a Business & Commerce solution with tags like analytics, customer-retention, customer-lifetime-value.

It boasts features such as Predictive analytics, Customer segmentation, Onboarding workflows, Engagement scoring and pros including Helps increase customer retention, Provides actionable insights into customer behavior, Automates parts of customer success process.

On the other hand, Salesforce is a Business & Commerce product tagged with crm, saas, cloud.

Its standout features include Contact Management, Lead Management, Opportunity Management, Sales Forecasting, Marketing Automation, Customer Service, Analytics and Reporting, App Development Platform, 3rd Party Integrations, and it shines with pros like User friendly interface, Highly customizable, Robust API for integrations, Powerful mobile app, Detailed analytics and reporting, Secure and reliable, Regular feature updates, Strong ecosystem of partners and developers.

Feature	Totango	Salesforce
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Totango

Description: Totango is a customer success platform that helps companies maximize customer lifetime value. It provides features like predictive analytics, customer segmentation, onboarding workflows, and engagement scoring to drive customer adoption, retention, and expansion.

Salesforce

Description: Salesforce is a leading customer relationship management (CRM) platform that helps businesses manage customer data, track sales opportunities, forecast revenue, and automate marketing campaigns. It is cloud-based, customizable, and accessible from any device.

Key Features Comparison

Totango Features

• Predictive analytics
• Customer segmentation
• Onboarding workflows
• Engagement scoring

Salesforce Features

• Contact Management
• Lead Management
• Opportunity Management
• Sales Forecasting
• Marketing Automation
• Customer Service
• Analytics and Reporting
• App Development Platform
• 3rd Party Integrations

Pros & Cons Analysis

Totango

Pros

• Helps increase customer retention
• Provides actionable insights into customer behavior
• Automates parts of customer success process

Cons

• Can be complex to set up and customize
• Requires integration with other systems
• Limited flexibility compared to building in-house solution

Salesforce

Pros

• User friendly interface
• Highly customizable
• Robust API for integrations
• Powerful mobile app
• Detailed analytics and reporting
• Secure and reliable
• Regular feature updates
• Strong ecosystem of partners and developers

Cons

• Can be expensive for smaller businesses
• Steep learning curve
• Potential for cluttered interface
• Limitations with open source version
• Dependence on internet connection

Pricing Comparison

Totango

• Subscription-Based

Salesforce

• Subscription-Based