ZoomInfo vs CrunchBase

Struggling to choose between ZoomInfo and CrunchBase? Both products offer unique advantages, making it a tough decision.

ZoomInfo is a Business & Commerce solution with tags like crm, lead-generation, marketing-automation.

It boasts features such as Contact database of over 200 million business people, Lead enrichment to append missing data to contacts, Email tracking to see who opened/clicked emails, CRM and marketing automation integration, Chrome extension for prospecting on LinkedIn, Company profiles and org charts, Predictive lead scoring, Customizable sales workflows and pros including Massive database of prospects, Great for sales prospecting and outreach, Lead enrichment saves time, Powerful integration options, Easy to use Chrome extension, Helpful company intelligence, Lead scoring to prioritize outreach, Custom workflows to optimize sales process.

On the other hand, CrunchBase is a Business & Commerce product tagged with data, analytics, funding, investors.

Its standout features include Company and business data search, Funding and investment information, Mergers and acquisitions data, Startup and company profiles, News and updates on companies, and it shines with pros like Comprehensive database of company information, Useful for researching potential investments or partnerships, Ability to track industry trends and developments, Free access to basic information.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

ZoomInfo

ZoomInfo

ZoomInfo is a software as a service (SaaS) platform that provides companies with business-to-business data to identify prospects, enable sales and marketing automation, and provide intelligence on customers. It combines powerful data and AI to fuel growth.

Categories:
crm lead-generation marketing-automation

ZoomInfo Features

  1. Contact database of over 200 million business people
  2. Lead enrichment to append missing data to contacts
  3. Email tracking to see who opened/clicked emails
  4. CRM and marketing automation integration
  5. Chrome extension for prospecting on LinkedIn
  6. Company profiles and org charts
  7. Predictive lead scoring
  8. Customizable sales workflows

Pricing

  • Subscription-Based

Pros

Massive database of prospects

Great for sales prospecting and outreach

Lead enrichment saves time

Powerful integration options

Easy to use Chrome extension

Helpful company intelligence

Lead scoring to prioritize outreach

Custom workflows to optimize sales process

Cons

Very expensive compared to competitors

Limited free plan options

Contacts not always up-to-date

Email tracking seen as spammy by some

Slow and clunky interface

Steep learning curve

Chrome extension is hit or miss

Workflows can be complex to build


CrunchBase

CrunchBase

CrunchBase is a platform for finding business information about private and public companies. It features information on founding dates, funding details, mergers and acquisitions, investments, etc.

Categories:
data analytics funding investors

CrunchBase Features

  1. Company and business data search
  2. Funding and investment information
  3. Mergers and acquisitions data
  4. Startup and company profiles
  5. News and updates on companies

Pricing

  • Freemium
  • Subscription-Based

Pros

Comprehensive database of company information

Useful for researching potential investments or partnerships

Ability to track industry trends and developments

Free access to basic information

Cons

Limited access to detailed financial data without a paid subscription

Potential for outdated or incomplete information

Can be time-consuming to navigate and find specific data