Agency Analytics
Agency Analytics is a business intelligence and data visualization platform designed specifically for marketing and advertising agencies. It integrates with various data sources to provide reporting and dashboards to analyze campaign performance, media costs, profitability, and o
reporting
dashboards
business-intelligence
data-visualization
Agency Analytics: Business Intelligence & Data Visualization Platform
A marketing-focused analytics platform for agencies, providing reporting & dashboards on campaign performance, media costs & profitability
What is Agency Analytics?
Agency Analytics is a business intelligence and data visualization software platform built specifically for advertising, digital, and media agencies. It consolidates data from disparate agency systems and advertising channels to provide insightful reporting and visualizations that help agencies demonstrate value, improve campaign performance, and make better business decisions.
Key features of Agency Analytics include:
- Customizable dashboards and reports to analyze campaign KPIs, media costs, profitability, resource allocation, and other agency data
- Integration with media buying and planning tools, ad servers, website analytics, financial systems, and other data sources via APIs
- Industry-specific metrics and dimensions tailored for advertising and media agencies
- Robust attribution modeling and multi-touch analysis
- Marketing mix modeling and budget optimization tools
- Visualizations such as charts, graphs, and maps for data-driven presentations
- Role-based permissions and white-label reporting
Agency Analytics provides agencies a centralized view of their data, helping them optimize spend across campaigns and clients, prove the value of their services, and improve media buying and campaign strategy over time through measurement and analytics.
Agency Analytics Features
Features
- Data Integration
- Reporting & Dashboards
- Campaign Analysis
- Media Cost Analysis
- Profitability Analysis
- Customizable Metrics
Pricing
- Subscription-Based
Pros
Integrates data from multiple sources
Visualizations and dashboards to easily analyze data
Helps optimize campaign performance and media costs
Tracks profitability across clients, campaigns, etc
Cons
Can be complex to set up and learn
Limited flexibility compared to building custom dashboards
Requires time investment to integrate data sources and build reports
Official Links
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