What is Arcentry?
Arcentry is a cloud-based customer data platform (CDP) designed to help companies create unified customer profiles by consolidating data from various sources like CRM systems, email platforms, website behavioral data, and more. The unified profiles give a 360-degree view of customers to understand their interests, behaviors, and preferences.
Key capabilities and benefits of Arcentry include:
- Unifying data from disparate sources into a single customer profile
- Analyzing customer attributes, behaviors, and trends to identify customer segments and targeted marketing opportunities
- Enabling real-time segmentation and personalization across marketing channels like email, web, mobile etc.
- Predicting future customer needs and churn risks using AI and machine learning models
- Attribution modeling to understand the customer journey and the influence/impact of different touchpoints
- Flexible deployment options - public cloud, private cloud, or on-premises
- Pre-built integrations with marketing platforms like Adobe, Salesforce, and analytics tools
- Industry-specific data models for faster time-to-value
Overall, Arcentry CDP enables hyper-personalized, optimized marketing through its unified customer data foundation, analytics capabilities, and activation functionalities across channels.