Bazaarvoice

Bazaarvoice: User-Generated Content Review Platform

A software platform providing user-generated content and review solutions for brands and retailers, building trust and facilitating customer reviews on websites.

What is Bazaarvoice?

Bazaarvoice is a leading software-as-a-service (SaaS) provider focused on user-generated content solutions for brands and retailers. Founded in 2005, Bazaarvoice enables businesses to collect, display and analyze ratings, reviews, questions and answers from customers directly on their website.

The core purpose of Bazaarvoice is to power authentic content that drives purchasing decisions. Research shows that ratings and reviews can build consumer trust and engagement that leads to increased sales. The Bazaarvoice platform makes it easy for companies to gather and leverage customer opinions with advanced moderation, syndication and analytics capabilities.

Key features of Bazaarvoice include review collection through multiple acquisition channels, content syndication to amplify reach, sentiment analysis to understand customer preferences, and metrics tied to revenue impact. This full-service approach provides the tools brands need to demonstrate authenticity and transparency.

As the reviews and ecommerce landscape continues to evolve, Bazaarvoice aims to lead the way in developing innovative solutions. Over 7,000 global brands and retailers use Bazaarvoice to support their user-generated content strategies and connect meaningfully with their customers.

Bazaarvoice Features

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