Better Business Bureau

Better Business Bureau

The Better Business Bureau (BBB) is a nonprofit organization that promotes trust between businesses and consumers. It provides unbiased reviews and ratings for companies, alerts consumers to scams, and helps resolve customer complaints.
reviews ratings complaints consumer-protection

Better Business Bureau: Nonprofit Organization Promoting Trust Between Businesses and Consumers

The Better Business Bureau (BBB) is a nonprofit organization that promotes trust between businesses and consumers. It provides unbiased reviews and ratings for companies, alerts consumers to scams, and helps resolve customer complaints.

What is Better Business Bureau?

The Better Business Bureau (BBB) is a nonprofit organization founded in 1912 that promotes trust between businesses and consumers. It serves the United States, Canada, and Mexico.

The BBB offers a number of services including:

  • Providing letters grades (A+ to F) to represent a business's reputation, considering factors like complaints, transparency, and honesty
  • Offering unbiased reviews and detailed reports on over 5.3 million businesses based on government actions, consumer experiences, and BBB interactions with the business
  • Running the BBB EU Privacy Shield and BBB Accredited Business Seal certification programs that verify a company's commitment to privacy and trust
  • Providing over 190 million Reliability Reports to help consumers check out businesses and charities before making purchases or donations
  • Alerting consumers to scams through its Scam Tracker tool for reporting fraud
  • Assisting in the resolution of complaints between customers and accredited businesses

The BBB also provides educational resources and tips for consumers and businesses alike. As an unbiased nonprofit organization, it relies on public reporting of complaints, government actions, and consumer experiences to inform its ratings and reporting.

Better Business Bureau Features

Features

  1. Business reviews and ratings
  2. Accreditation of businesses that meet BBB standards
  3. Mediation and resolution for consumer complaints
  4. Alerts about scams and fraudulent business practices
  5. Access to BBB reliability reports and charity reviews

Pricing

  • Free

Pros

Unbiased reviews from a trusted source

Helps consumers find reputable businesses

Assists with resolving complaints

Free access to ratings and reports

Cons

Participation is voluntary so not all businesses are rated

Ratings can be manipulated by businesses responding to complaints

Does not have regulatory authority to enforce resolutions

Official Links


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