What is Better Business Bureau?
The Better Business Bureau (BBB) is a nonprofit organization founded in 1912 that promotes trust between businesses and consumers. It serves the United States, Canada, and Mexico.
The BBB offers a number of services including:
- Providing letters grades (A+ to F) to represent a business's reputation, considering factors like complaints, transparency, and honesty
- Offering unbiased reviews and detailed reports on over 5.3 million businesses based on government actions, consumer experiences, and BBB interactions with the business
- Running the BBB EU Privacy Shield and BBB Accredited Business Seal certification programs that verify a company's commitment to privacy and trust
- Providing over 190 million Reliability Reports to help consumers check out businesses and charities before making purchases or donations
- Alerting consumers to scams through its Scam Tracker tool for reporting fraud
- Assisting in the resolution of complaints between customers and accredited businesses
The BBB also provides educational resources and tips for consumers and businesses alike. As an unbiased nonprofit organization, it relies on public reporting of complaints, government actions, and consumer experiences to inform its ratings and reporting.