Discover your perfect match with LavaLife, a pioneering online dating platform launched in 1997, offering personality and compatibility matching algorithms for Canada, US, UK, Australia, and NZ users.
LavaLife is an online dating service that was launched in Canada in 1997 by Graham Eveleigh. The site expanded to other English-speaking countries including the United States, the United Kingdom, Australia and New Zealand over the following years. As of 2021, LavaLife claims to have over 15 million members worldwide.
LavaLife uses personality assessments and compatibility matching algorithms to help users find potential partners who may be compatible with them. Users can browse profiles or search using keywords and filters to find members with common interests, demographics, or other match criteria. Members can communicate using messaging, instant messaging, video chat, and other features.
The website aims to match people for long-term relationships and marriage. It offers paid subscriptions that provide additional features for searching and connecting with matches. Most features are free for women, while men are offered no-commitment trial memberships before needing to upgrade to a paid account to access certain features and communications capabilities.
Over the years, LavaLife has faced some criticism regarding fake profiles and spam, though the site states it takes measures to improve the quality and authenticity of member profiles. Overall, LavaLife remains an established brand in online dating, with a focus on compatibility matching and fostering meaningful connections between its international database of members seeking relationships.