An online dating site and app allowing free view and connection with potential matches, relying on an algorithm to match singles based on preferences and interests
Plenty of Fish (commonly known as POF) is one of the largest global online dating companies. Originally launched in 2003, POF serves users across 20 countries and in 8 languages. With over 90 million registered users, POF relies on an advanced algorithm to match singles based on preferences, interests, lifestyle and location.
As both a website and mobile dating app, Plenty of Fish allows users to browse profiles in their area for free. Users can upgrade to a paid membership tier to unlock additional features like seeing when messages are read, having posts promoted across search results and allowing more specific filters for potential matches. However, most core functionalities are available to all members.
After creating a profile highlighting physical attributes, personality traits, lifestyle choices and desires in a partner, members can begin viewing photos and profiles based on their criteria. They can communicate via instant messaging, email-like messages through the website or app and live streaming video chats after exchanging contact information.
Plenty of Fish places an emphasis on the personality test during the signup process. Comprised of 70 questions, it generates a four-letter type result personnel to better understand motivations and romantic needs. Singles can further refine their search to include these POF types as well. Those focused on long-term relationships may especially benefit from assessing compatibility this way.
As a well-established dating platform, Plenty of Fish continues to expand its reach through innovation and acquisition. In 2015, it extended services to China, Brazil and Southeast Asia. And in July 2020, the company was acquired by Match Group for $575 million, making it part of an online dating conglomerate that also includes Tinder, Hinge, Match and OkCupid.