Bumble is a popular dating and networking app launched in 2014 requiring women to make the first move, aiming to give more power to women in online dating.
Bumble is a location-based social and dating application that facilitates communication between interested users. Launched in 2014, the app now has over 100 million users worldwide.
What sets Bumble apart from other dating apps is its women-first messaging system. On Bumble, women are required to make the first move and initiate a conversation with a match within 24 hours before that connection disappears. This aims to give more power and control to women in online dating scenarios.
Once a woman messages a match, either person is free to reply from there on out. Same-sex matches on Bumble allow either user to make the first move. The app also has networking and friendship features in its Bumble BFF and Bumble Bizz offshoots.
Bumble uses a freemium model, with basic features available for free but requiring payment to access premium features like more detailed filters, the ability to extend matches, and unlimited swipes. An optional subscription called Bumble Boost also provides users with more information on people who have already liked their profile.
Founded by Whitney Wolfe Herd, an early executive at Tinder, Bumble has grown rapidly and now has over 15 million monthly active users. The app aims to empower women and keep users safe through features like photo verification and a machine learning-enabled system to detect inappropriate images.