What is Medallia?
Medallia is a robust customer experience management platform designed to help companies understand and optimize the experiences they deliver to customers across service, sales, marketing, and other channels.
As a SaaS platform, Medallia offers the following key features for customer feedback and analytics:
- Automated collection of feedback from various sources including surveys, call center interactions, online reviews, complaints and more.
- Advanced analytics, reporting, segmentation and text analytics provide data-driven insights and trends.
- Integration with sales, service, ecommerce, CRM and other operational systems enables closing the loop by taking action based on feedback.
- Omnichannel delivery capability allows businesses to collect information across web, mobile, social, call center and other channels.
- Role-based dashboards show metrics and areas for improvement specific to different functions like service, sales and marketing.
- Open API architecture supports integration and development of custom modules on the platform.
Key benefits of Medallia include improved customer retention and loyalty, enhanced employee satisfaction and productivity, increased revenue through continuous process optimization, insight for strategic decision-making, and creation of a customer-centric culture focused on great experiences.